Brighton City Council have today announced plans to introduce a new ‘Completely Oblivious’ lane running from Madera Drive to the King Alfred.

Cycle Path along Brighton sea front
City chiefs announced the plan yesterday after a sharp rise in collisions between cyclists and pedestrians over the last 6 months. The 8km stretch is aimed at drunks, Pokemon Go players, tourists and those who day dream whilst walking. However councillors stressed it was open for all to use ‘It’s perfect for those people who just don’t fancy paying attention whilst walking’. Councillor Amy Hope said.
The move follows a successful 6 month trial along a shorter stretch in Hove earlier this year. The new lane is expected to be open by early 2017.